Dynamic, sexy, behind-the-scenes look at the creation of the iconic International Male catalog, which changed the way men looked
Narrated by Matt Bomer, ALL MAN: THE INTERNATIONAL MALE STORY journeys across three decades of the International Male catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America. Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree, and trend-setting. International Male reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions.
This sexy, character-driven documentary crafts a portrait of a band of outsiders who changed the way men looked — at themselves, at each other — and how the world looked at them.
Bryan Darling, Jesse Finley Reed
Gene Burkard, Gloria Tomita, Matt Bomer, Simon Doonan, Valerie Steele, Drew Droege, Carson Kressley, Jake Shears