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COMMUNICATIONS ASSOCIATE

(Part-Time to Full-Time)

NewFest is currently seeking a Communications Associate to help expand the reach and profile of New York’s leading LGBTQ film and media arts organization. The position will help create and implement a short- and long-term communications strategy to support year-round programs, institutional growth, and the 2020 New York LGBTQ Film Festival.

This is a part-time position with potential to become full-time in the future. The associate will join a small and vibrant team that offers the potential to grow with the  non-profit organization and make a positive impact within the LGBTQ community. The associate will report directly to the Executive Director, and will work with programming and development staff to manage and oversee all of NewFest's communications, including social media platforms and email marketing.  The work will be done primarily in NewFest’s offices in Chelsea, with some remote work possible.

The ideal candidate has a strong editorial background, and is a digital native with an instinctive understanding of digital products and social media. They are passionate about LGBTQ narratives and documentaries, as well as LGBTQ issues, news, politics, and pop culture. Salary is commensurate with experience.  

Essential Duties & Responsibilities
Responsibilities may include some or all of the following, and may change as the needs and priorities of the organization evolve:

  • Develop overall social media strategy to drive engagement and increase following and attendance
  • Develop channel-specific, timely content and campaigns to support an editorial calendar for all social channels 
  • Maintain the organization’s voice across platforms to attract, excite and engage followers
  • Manage digital advertising for year-round events, festival and individual films
  • Collaborate on creating and circulating e-newsletters and other email marketing efforts
  • Oversee design and production of all printed collateral, including direct mail campaigns, print advertising, sponsorship decks, signage, etc.
  • Provide sponsor and partner visibility via communications channels, including social media portions of sponsor and partner agreements
  • Collaborate with programming and development departments to create compelling content that supports attendance, reaches wider communities, and drives engagement
  • Correspond and coordinate with existing and new community partners on promotional efforts for partner events
  • Follow-up with community promotional partners to ensure they’re spreading the word on NewFest events per agreements
  • Attend events and execute engaging live coverage of NewFest events on Instagram and Twitter and direct interns to do the same
  • Remain aware of news and events and media cycles, and engage with journalists, LGBTQ activists and influencers in the social media world to assist in the attendance and/or coverage of films and events
  • Pitch creative concepts for organization-wide social media initiatives, influencer outreach, and campaigns
  • Work with given social templates to create assets to share with filmmakers and encourage promotion
  • Report actionable insights and KPIs for all communication efforts on a regular basis
  • Hire and manage social media interns to assist in coverage leading up to and including the festival

Qualifications
Candidates must have experience with social media and web-based email platforms, preferably Mailchimp. Candidates should also possess a strong attention to detail, good writing, proofreading and interpersonal skills, as well as the ability to work independently, juggle multiple projects and meet deadlines. 

To apply, please email a cover letter and resume to opportunities@newfest.org. Please type COMMUNICATIONS ASSOCIATE in the subject line. No phone calls please. Applicants are encouraged to apply by January 8th. 

 

All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, citizenship, religion, gender, sex, sexual orientation, affectional preference, gender identity or expression, sexual and reproductive health decisions, pregnancy, disability, genetic predisposition, age, military or veteran status, marital or familial status, or any other protected characteristic, in accordance with applicable federal, state and local laws.

NewFest’s Mission: NewFest gives voice and visibility to the full spectrum of the LGBTQ experience by championing films and supporting storytellers who inspire dialogue, shift cultural bias, and empower our diverse community. NewFest began in 1988 as a response to the AIDS crisis, when images of the queer community were hard to find and often imbued with shame. Over 30 years and through an evolving cultural landscape, we have grown into the largest convener of LGBTQ audiences in New York City. Acceptance has come a long way since 1988, but we still have a long way to go.